Marketing Information
Marketing a Show
Marketing is a crucial aspect selling any show. Effective marketing help generate buzz, build, and ultimately ensure that people in St Andrews come to see your teams hard work. From social media to physical posters, there are many ways to market your show. If you have any questions on best practices you can contact our Marketing Officer, Cameron, at mermarketing@st-andrews.ac.uk.
Marketing Requirements
Add a general description of the items listed below. You can introduce the list and include any relevant information you want to share. Double click to edit the text.
Mermaids Logo
Shows being produced by / receiving funding from Mermaids must include our logo in their graphics.
Originality / Personality
Marketing materials should stand out among a crowd. Making your graphics true to the "vibe" of your show is key.
Venue Logo
Graphics must include the logo of the production's venue.
Planning
A detailed plan for when and where you market your shows is a requirement. Plans approved by the Marketing Officer.
Readability
Audiences must be able to read what any text on your graphics easily. Colours that easily stand out from a background is key.
Physical Presence
Social Media is great but the usefulness of printed signs around town can't be understated. Save room in your budget for printing.
Marketing Logos
Commonly used logos for Mermaids, Venues & More can be found below.
Click on an icon and then press the download button.
